Strategy

McGill + Partners facilitated and collaboratively developed a transformative five-year strategic plan for one of the country’s largest consumer-based non-profits that fully encompassed the expansive media, public policy, and advocacy objectives of the organization.

We developed a comprehensive communications strategy for a national association serving the aviation sector which resulted in a reorganization of the enterprise to better leverage – and to monetize – digital, print, and event media.

McGill + Partners initiated a management strategic review to identify new opportunities for a highly diversified B2B media enterprise. Emphasis was placed on streamlining the organization and driving top-line revenue growth from digital, event, and print platforms.

Branding

McGill + Partners conducted a re-branding of one of the largest international environmental membership organizations and concurrently developed a multi-platform communication strategy. New messaging and a fresh visual identity re-invigorated the organization’s membership, fund-raising, and communications initiatives at international, national, and state levels.

We collaborated with a one of the country’s three largest charitable organizations in sharpening the religious organization’s brand messages in the social services sector and providing a unique new visual identity to all the organization’s communications tools.

Communications

For a nationally respected research hospital, McGill + Partners conducted a communications audit and developed a cohesive communications strategy for the institution to effectively employ digital and print media to reach multiple key audiences including physicians, patients, policy makers, and funders.

On behalf of an association serving the academic and professional college community, we completed a communications audit and strategic plan which resulted in recalibration of the organization’s use of print and digital platforms, expanded its constituent reach, and provided a platform for revenue growth.

Best Practices

On behalf of an international investment banking firm, McGill + Partners undertook a comprehensive assessment of a troubled multi-title B2B media enterprise, developed a reorganization plan, and implemented the turn-around plan on an operational basis.

McGill + Partners was retained to review practices and operational procedures at a large, international safety association and identified best-practices-based operational improvements to the organization’s media (editorial, design, and sales) operations, expanded use of digital properties, and improved marketing effectiveness.